Listen now (29 mins) | In today's episode, we delve into the critical role of self-service in setting the stage for Product-Led Growth (PLG) in the SaaS industry. Our seasoned speakers, Gururaj Pandurangi and Suman Chittimuri, with their rich experiences in the tech world, share invaluable insights on how self-serve features can effectively pave the way for PLG. They discuss the associated challenges, the crucial importance of data analytics, and the early product and user-focused mindset that's paramount for success.