In today's episode, we delve into the critical role of self-service in setting the stage for Product-Led Growth (PLG) in the SaaS industry. Our seasoned speakers, Gururaj Pandurangi and Suman Chittimuri, with their rich experiences in the tech world, share invaluable insights on how self-serve features can effectively pave the way for PLG. They discuss the associated challenges, the crucial importance of data analytics, and the early product and user-focused mindset that's paramount for success.
About the Speakers:
Our esteemed speakers bring a wealth of experience from diverse roles in the SaaS industry. Their expertise spans well-known tech organizations like Microsoft and ADP, and innovative startups. They share their unique perspectives, trials, and triumphs from their individual journeys navigating growth strategies.
Where to find our speakers:
Gururaj Pandurangi- https://www.linkedin.com/in/gururajp/
Suman Chittimuri- https://www.linkedin.com/in/sumanchittimuri/
Highlights of the Conversation:
(00:00) Suman’s learnings
(00:30) Introduction to the Product Growth Conversation Series
(02:24) Speakers' backgrounds and their experience with growth strategies
(08:21) Introduction to self-service as the first step to implementing PLG
(14:48) The power of data in refining growth strategies
(17:06) Transitioning from SLG to PLG: Experiences and insights
(20:45) Importance of an early product and user-focused mindset
(22:24) Why transitioning from SLG to PLG is tougher than the reverse
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#1 — Self-serve as the 1st Step to Implementing PLG in Your SaaS Business