Case Study: ThriveStack accelerated “RevenueDynamics” to become Product-Led

See how ThriveStack enabled a young startup to enable self-serve and get ready for PLG motions.

• Company: RevenueDynamics
  (name changed as this young B2B startup is still in a Stealth-stage)

• Industry: Enterprise SaaS.

• Product Domain: Revenue retention

Challenge:

The founding team, experienced in sales-led companies, faced the daunting task of enabling their product for Product-Led Growth (PLG), a new and challenging venture for them.

Solution:

ThriveStack, with its robust capabilities, enabled RevenueDynamics to kickstart their journey towards PLG within a day’s worth of effort.

Results:

• Speed to Market: RevenueDynamics was able to send a URL link to their early prospects for product signup and trial within hours, a process that would have taken 6+ months if they had tried to build it themselves.

• Increased Productivity: The startup was able to focus on building their core value proposition, rather than worrying about the infrastructure plumbing needed for growth.

• Focus on Core Features: ThriveStack’s self-serve infrastructure allowed the team to shift their focus on their core product, rather than worrying about procuring and stitching together multiple pieces of growth infrastructure.

• Refine Onboarding Questions: The enriched data enabled RevenueDynamics to reduce few onboarding questions and personalize the user journey.

• Employ a bottom-up CRM: RevenueDynamics now got a PLG CRM system that brings rich insights on users and accounts - from day one, ensuring efficient user management and data-driven decisions.

• Utilize PLG Analytics: The automatically generated acquisition, retention, and virality reports helped drive product growth right from launch.

Testimonial:

“ThriveStack helped us get started within a day. We were able to send a URL link to our customers to signup and try our product in a matter of hours. We are now able to know who is signing up (acquisition report) and are they using our product (retention report). If we had tried to build it ourselves, it would have taken 6+ months to get our product in the hands of end-users.” - RevenueDynamics CEO

Implementation Plan:

• Week 1:

  • The engineering teams selected the Prosumer template (a low-code self-serve template optimized for a PLG pricing escalation ladder) and configured it.

  • Within ~2 hours, they were able to see end-to-end integration working. They were able to test and debug with a simulated end-user, signing up to their product, get redirected to the product onboarding page.

  • The end-user received a decent welcome email (which they are now customizing), and their GTM teams got notified of a new customer.

  • They were able to see the Acquisition report with an uptick in the number of users and accounts signed up. T

  • They were able to use the PLG CRM containing enriched account information, replete with Industry, number of employees etc. - good enough to start segmenting their self-serve customers.

• Week 2:

  • The Engineering team continued the integrations with their onboarding pages, and used the information received (e.g., User and account enrichment) to simplify their onboarding process.

  • Their GTM team readied the integrations on Marketing websites, email campaigns with Signup/Login URLs powered by ThriveStack.

Conclusion

As a design partner, ThriveStack provided white-glove service, helping RevenueDynamics understand how to build for PLG, choose from various templates, and more importantly, gave them the confidence to enable their product for self-service.

How did it all work?

Stay tuned! We will soon reveal which company this is and share their live metrics.