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#9 — Why is PLG Trial Management difficult to implement? ft. Theo Ohene

#9 — Why is PLG Trial Management difficult to implement? ft. Theo Ohene

From Theory to Practice: Mastering PLG Trial Management with Theo Ohene

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Join us for an enriching episode of ThriveCast where Gururaj Pandurangi meets Theo Ohene, the revered growth advisor from London, UK. Theo is a growth Advisor to many startups around the world and a founder of Growth Roadmaps. Theo's extensive work with startups and deep insights into Product-Led Growth (PLG) trials, conversion, and strategic nuances, this episode promises a wealth of knowledge for its listeners.

Here's what's in store for you:

  • Early-stage founders and PMF: Traverse the startup landscape with Theo and Gururaj as they discuss founders' intricacies, emphasizing the paramountcy of Product-Market Fit and strategies to attain it.

  • The Significance of Personalization: Theo highlights why tailoring user experiences based on their unique behaviors is essential for product success.

  • Onboarding Excellence: Delve into the world of user onboarding. Theo elucidates how gathering user goals and feedback can refine and customize the onboarding journey.

  • Deciphering Pricing Models: A pivotal business decision, Theo explores the factors influencing the choice between free trials, freemiums, or reverse trials and how each can impact user engagement and business growth.

  • Freemium Mastery: Discover how high-volume, mass-market products can benefit from a freemium model, with Theo sharing real-world success stories.

  • Business Acumen: Dive deeper into the strategic underpinnings of trial models. Understand the broader business implications and the operational nuances that go hand-in-hand.

  • Untapped Opportunities with Reverse Trials: Theo emphasizes the potential benefits of reverse trials, suggesting it as a promising avenue for businesses to explore, especially when data backs its efficacy.

  • Troubleshooting Trials: Navigate the complexities of recalibrating trials that don't hit the mark. Theo offers methodologies and tactics to optimize trials for better outcomes.

Get to Know Theo:

London-based Theo Ohene is a luminary in the startup ecosystem, renowned for his advisory practice and generous contributions to SaaS builders. With experiences ranging from e-commerce to high-volume SaaS ventures in Las Vegas, Theo’s journey offers many insights.

Where to find Theo:



Where to find Gururaj:


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