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Mar 16Liked by ThriveStack

So… having written a lot on this topic with Myk Pono, I think much of what you write is spot on and tracks with what we wrote in Mastering Product Experience in SaaS.

However, don’t forget the impact of ACVs and target buyers in your thesis. What I’ve discovered since writing on this topic, is niche feature-like products purchased by individual/team works for PLG. It doesn’t work as well with modern enterprise buyer groups.

You will also likely have a bunch of SMB customers in this model, thus NRR impacts in down markets, like the one we are in, are way more impactful.

So like I tell everyone today with PLG: it depends. It depends on your product, the buyer and the enterprise-wide impact of your product.

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