Listen now on Apple, Spotify, Overcast, Google and YouTube.
Summary:
Explore the innovative e-commerce strategies with Robin Gauvreau, Head of Product at Together.do, in this ThriveCast episode. Host Gururaj Pandurangi uncovers Robin's transition from HR to product management, the growing trend of self-serve signups, and how Together.do leverages Product-Led Growth (PLG). Learn about Robin's unique user engagement tactics and growth tools, including the "reverse trial" method.
Here's what's in store for you:
(00:00) Introduction and Background of Robin Gauvreau.
(00:47) The Inception and Mission of Together.do.
(02:07) Self-Serve Signups and E-commerce Impact.
(04:14) Building Together.do: PLG and User Feedback.
(05:40) Strategies for Growth and International Expansion.
(09:51) User Acquisition and Engagement Techniques.
(13:04) Monetization and 'Reverse Trial' Method.
(17:27) Managing Product Features and User Experience.
(21:59) Closing Thoughts and Advice for Product Leaders.
Tools used by Robin:
Mixpanel for flows monitoring
Looker by Google for BI
Clarity by Microsoft for sessions recording
Olvy for feedback collection
Unrevealed for feature toggling
About Together.do:
Together.do is changing the e-commerce game with its Partnership Acceleration Platform. Based in France, it helps e-retailers find new customers through targeted partnerships. With features like finding new brands and tracking campaign results, it's a tool that's making a big difference for e-merchants. As they prepare to launch, Together.do is set to change how e-merchants partner up.
Check them out at: https://www.together.do/
Screenshots (as mentioned in the podcast):
![](https://substackcdn.com/image/fetch/w_474,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F50f4af8e-095c-441a-b7d4-1a04d94099d0_1332x866.png)
![](https://substackcdn.com/image/fetch/w_474,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F03515cc7-d038-402e-8621-dc07a68d1bcf_1330x875.png)
![](https://substackcdn.com/image/fetch/w_474,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad74732d-fbff-4b21-bda6-cf9309193ca8_600x393.gif)
![](https://substackcdn.com/image/fetch/w_720,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fabe14654-3cc9-419f-af47-d3b870d11152_600x289.gif)
![](https://substackcdn.com/image/fetch/w_720,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F308a8005-46b6-4bce-923b-fb474f126280_1917x923.png)
![](https://substackcdn.com/image/fetch/w_720,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F950ba4e0-577f-48d3-8f77-3f9641618885_600x338.gif)
![](https://substackcdn.com/image/fetch/w_720,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3b7fb8cc-8b93-498a-b277-5e9c4c0d3433_1915x919.png)
Where to find Robin Gauvreau:
LinkedIn: https://www.linkedin.com/in/robingauvreau/
Where to find Gururaj:
LinkedIn: https://www.linkedin.com/in/gururajp/
#14 — Implementing Self-Serve Monetization ft. Robin Gauvreau