ThriveStack - SaaS Growth Insights
#11— How product-led should you be? ft. Yves Delongie

#11— How product-led should you be? ft. Yves Delongie

Traditional growth approaches are shifting with the emergence of Product-Led Growth (PLG), allowing companies to find their balance between sales-led and product-led growth

Listen now on Apple, Spotify, Overcast, Google and Youtube.

In this exciting podcast, discover the fascinating world of Product-Led Growth (PLG) with our guest, Yves Delongie, Co-founder/CEO at, the end-to-end integrated PLG platform. In this episode, Yves Delongie unveils the strategies behind's groundbreaking approach to PLG and its profound impact on how businesses engage and retain customers. This podcast has been mostly inspired by’s blog with the same name - How Product-Led should you be? The engaging conversation explores the future of customer-centric growth strategies and the pivotal role of data-driven insights. Whether you're a marketer, entrepreneur, or simply curious about the future of SaaS and PLG, this episode is a must-listen. 

Don't miss out on this enlightening discussion! Tune in now for insights, inspiration, and innovation.

Key Takeaways from the podcast:

  • Product-Led Growth (PLG) is a data-driven, customer-centric approach to marketing and product development.

  • Understanding user behavior and tracking product engagement is essential for successful PLG.

  • provides an end-to-end integrated platform for PLG, helping businesses make data-driven decisions.

  • Personalization and targeted communication are crucial for user engagement and retention.

  • Insights into the future of PLG and the role of AI and automation. We touched on 3 predictions from Yves’ blog - The Future of Product Led Sales - 5 Predictions

  • Learn how is helping companies scale and optimize their PLG strategies.

  • Discover the benefits of aligning marketing, product, and customer success teams for PLG success.

About Yves:

Meet Yves Delongie, a dynamic leader and co-founder of, the end-to-end integrated Product-Led Growth (PLG) platform. With a proven track record, Yves has excelled in steering tech ventures across Europe and the EMEA region, taking on roles as GM, MD, and CEO. His expertise lies in orchestrating cross-functional teams spanning product development, marketing, sales, and customer success, all geared towards achieving strategic goals and driving revenue growth, thereby enhancing shareholder value. Join us as Yves Delongie shares his insights and experiences in the world of tech entrepreneurship and PLG on the podcast.

About is a B2B platform that uses machine learning-based Product-Led Growth (PLG) signals to help businesses identify, engage, and nurture high-potential customers. It integrates with existing customer tools like CRMs, MAPs, and Sales Engagement platforms, enabling companies to conduct rapid PLG experiments that drive substantial increases in net revenue. This innovative platform is revolutionizing the SaaS landscape, making it a game-changer for businesses looking to boost their bottom line.

Visit to dive deeper into machine learning-based PLG!

Where to find Yves Delongie:

Where to find Gururaj:

ThriveStack - SaaS Growth Insights
Unlock the secrets of Product-Led Growth success and thrive with expert insights, strategies, and success stories in every episode!