Hybrid GTM Insights

Why Revenue-Driven Teams Are Adopting PLG Scorecards

Because revenue is the last metric to move — and the first place you feel the pain.

Nov 25 • 

Gururaj Pandurangi

0:15

Rethinking the Funnel: How B2B Growth is Being Rewritten by AI

Watch now | John Neeson — the mind behind the legendary B2B Demand Waterfall and Co-Founder of SiriusDecisions — joins Gururaj Pandurangi to trace the…

Nov 22 • 

ThriveStack

, 

Gururaj Pandurangi

, and 

John Neeson

37:59

The Growth Operating System — Building Alignment, Activation, and Accountability

Watch now | Turning growth from chaos to a system

Nov 15 • 

ThriveStack

, 

Gururaj Pandurangi

, and 

Andrew Capland

39:45

Why We Buy: The Hidden Psychology of Conversions

Watch now (44 mins) | The science behind messaging, positioning, and design that makes visitors say yes.

Nov 8 • 

ThriveStack

, 

Gururaj Pandurangi

, and 

Chris

43:33

From Clicks To Revenue Growth

Unifying Marketing, Product, and Revenue Data to Build a Single Source of Growth Truth

Nov 1 • 

ThriveStack

, 

Gururaj Pandurangi

, and 

timo dechau 🕹🛠

1

September 2025

Freemium in the Age of AI: Myth, Model, or Growth Engine?

Lessons from Dave Boyce on the realities of freemium, product-led growth, and monetization strategies in modern SaaS.

Sep 20 • 

ThriveStack

, 

Dave Boyce

, and 

Gururaj Pandurangi

56:19

Future of SaaS, Investments and Innovations: A Fireside Chat with Dave Hersh

Why durability beats hypergrowth—and why emotional-market fit matters more than you think

Sep 6 • 

ThriveStack

 and 

Gururaj Pandurangi

50:05

August 2025

Product Activation: Key Drivers and Growth Leaks

Andrew Capland on fixing activation leaks and driving real SaaS growth

Aug 16 • 

ThriveStack

, 

Andrew Capland

, and 

Gururaj Pandurangi

1

54:49

July 2025

From BigQuery to MotherDuck: Reinventing the Data Warehouse with Jordan Tigani

Why small is the new big in data infrastructure—and how product-led growth is reshaping the future of SaaS

Jul 12 • 

ThriveStack

 and 

Jordan Tigani

3

47:59

April 2025

Maximizing Outbound Reach: Our journey to 80% Deliverability in 4 weeks(2025)

From 42% to 80%: Our cold email deliverability success story

Apr 25 • 

Prateek Punjabi

2

SaaS GTM is Evolving. Is Your Growth Intelligence Stack Keeping Up?

Product-led, Sales-led, Marketing-led, AI-led—it’s all one motion now. Your growth analytics should reflect that.

Apr 5 • 

ThriveStack

3

1

March 2025

What If These Were the Characteristics of SaaS in the Age of AI? 🚀

What if SaaS in the Age of AI was smarter, cheaper, and more indispensable than ever? Discover the key characteristics that will make SaaS apps the…

Mar 17 • 

ThriveStack

1