Hybrid GTM Insights

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0:15
Why Revenue-Driven Teams Are Adopting PLG Scorecards
Because revenue is the last metric to move — and the first place you feel the pain.
 • 
Gururaj Pandurangi
37:59
Rethinking the Funnel: How B2B Growth is Being Rewritten by AI
Watch now | John Neeson — the mind behind the legendary B2B Demand Waterfall and Co-Founder of SiriusDecisions — joins Gururaj Pandurangi to trace the…
 • 
ThriveStack
, 
Gururaj Pandurangi
, and 
John Neeson
39:45
The Growth Operating System — Building Alignment, Activation, and Accountability
Watch now | Turning growth from chaos to a system
 • 
ThriveStack
, 
Gururaj Pandurangi
, and 
Andrew Capland
43:33
Why We Buy: The Hidden Psychology of Conversions
Watch now (44 mins) | The science behind messaging, positioning, and design that makes visitors say yes.
 • 
ThriveStack
, 
Gururaj Pandurangi
, and 
Chris
From Clicks To Revenue Growth
Unifying Marketing, Product, and Revenue Data to Build a Single Source of Growth Truth
 • 
ThriveStack
, 
Gururaj Pandurangi
, and 
timo dechau 🕹🛠
56:19
Freemium in the Age of AI: Myth, Model, or Growth Engine?
Lessons from Dave Boyce on the realities of freemium, product-led growth, and monetization strategies in modern SaaS.
 • 
ThriveStack
, 
Dave Boyce
, and 
Gururaj Pandurangi
50:05
Future of SaaS, Investments and Innovations: A Fireside Chat with Dave Hersh
Why durability beats hypergrowth—and why emotional-market fit matters more than you think
 • 
ThriveStack
 and 
Gururaj Pandurangi
54:49
Product Activation: Key Drivers and Growth Leaks
Andrew Capland on fixing activation leaks and driving real SaaS growth
 • 
ThriveStack
, 
Andrew Capland
, and 
Gururaj Pandurangi
47:59
From BigQuery to MotherDuck: Reinventing the Data Warehouse with Jordan Tigani
Why small is the new big in data infrastructure—and how product-led growth is reshaping the future of SaaS
 • 
ThriveStack
 and 
Jordan Tigani
Maximizing Outbound Reach: Our journey to 80% Deliverability in 4 weeks(2025)
From 42% to 80%: Our cold email deliverability success story
 • 
Prateek Punjabi
SaaS GTM is Evolving. Is Your Growth Intelligence Stack Keeping Up?
Product-led, Sales-led, Marketing-led, AI-led—it’s all one motion now. Your growth analytics should reflect that.
 • 
ThriveStack
What If These Were the Characteristics of SaaS in the Age of AI? 🚀
What if SaaS in the Age of AI was smarter, cheaper, and more indispensable than ever? Discover the key characteristics that will make SaaS apps the…
 • 
ThriveStack
56:10
#49 — Scaling Smart: Lessons from Christian Nielsen on Bootstrapping a PLG SaaS
Watch now | Practical Strategies for Scaling a Lean SaaS Business
 • 
ThriveStack
48:51
#48 — Ignite Startups: Gururaj Pandurangi on Product-Led Growth and Startup Strategies
How SaaS Founders can blend PLG and SLG to scale successfully
 • 
ThriveStack
Hybrid GTM Insights
Hybrid GTM Insights
Enabling B2B SaaS Companies to THRIVE with a blend of Product-Led (PLG) and Sales-Led (SLG) strategies. Enjoy weekly insights, expert podcasts, and research notes.
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